

23/10/2009
As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Joe Sedelmaier
as Self

Mike Plante
as Self

Charles Mulvehill
as Self

John Moschitta Jr.
as Self

Trevor Groth
as Self

Bob Garfield
as Self

Cliff Freeman
as Self

Tim Delaney
as Self

John Deighton
as Self

Lee Clow
as Self

John E. Kelly
as Self

Dick Boyell
as Self
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